Brent
Futagaki

Born on a board.
Built into a brand.

"When I first started skateboarding, my mom would buy me Dickies — the most durable pant for the price. 30 years later, I'm still wearing Dickies."

Now he runs their marketing — that's the whole arc in one line. Brent didn't study his way into action sports — he grew up in it. One of Active Ride Shop's first snowboard team riders, he turned a lifelong obsession with skate and snow into a marketing career that's lasted three decades and never once felt like work. He's the rare operator who can talk shop with a pro rider at the bowl and a buyer in the boardroom in the same afternoon — because he's genuinely lived both sides.

From team rider
to brand leader

Why brands
bet on Brent

The proof is
in the riding

Mountains, warehouses, skate bowls, and event floors — three decades lived from the inside out.

Let's build
something

Brand partnerships, marketing leadership, or just talking shop about skate, snow, and what comes next.